Case study / Finnable
Finnable.
Addressing loan application pain points.
Duration
Mar–Jun, 2023
Client
Finnable
Category
Product Design
Year
2023
Project overview
Project overview.
Addressing loan application pain points.
Role
Lead Designer
Services
UX Audit · Information Architecture · Interaction Design
Team
UX/UI Designer · Marketing · PM · Leadership
Background
Making loans more transparent and human
We worked with Finnable to address core issues on the app and website to streamline the loan application process for users.
The focus was to simplify steps, introduce a user-friendly interface, and provide clear loan terms with a personalized dashboard for tracking loans and payments.
Understanding the customer pain points
Pinpointing repayment friction
We initiated our process by analyzing each stage of the user journey to identify difficulties during loan repayments.
This deep dive shaped ideation sessions focused on the most critical pain points.
UX audit
Diagnosing friction across the flow
We examined each interaction within the loan application journey to identify usability flaws.
The audit revealed where trust and clarity needed reinforcement.
Bullseye map
Reassurance to excitement
We used the bullseye framework to categorize problems, moving from reassurance to excitement and finally human connection.
Information tree
Structuring the flow
An information tree helped distill complex details into an intuitive hierarchy for applicants.
Exploring multiple sitemaps
Testing alternative landing paths
We compared different sitemap configurations to improve clarity and conversion.
Problem-based wireframing
Prototypes as hypotheses
Each wireframe was crafted as a hypothesis and refined against user feedback.
Eligibility calculator
Shortening the journey
The eligibility calculator reduced application time and improved conversion quality.
Shortening the process
Faster decisions with better data
We leveraged existing user data to abbreviate steps while maintaining personalization.
Custom imagery
Relatable visual language
Tailored visuals aligned with core demographics and built trust in the experience.
More to explore
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