Case study / Insane AI
Insane Ai.
Rethinking fitness, systems for engagement.
Duration
Jun–Sep, 2023
Client
Insane AI
Category
Interaction
Year
2023
Project overview
Project overview.
Rethinking fitness, systems for engagement.
Role
Design Lead & Project Manager
Services
Brand Strategy · Interaction Design · Design Systems
Team
Brand Designer · UX Researcher
Background
A social fitness platform with AR at its core
Insane AI blends social fitness with a gamified AR experience powered by motion tracking and real-time feedback.
We partnered to rebuild the brand and the product foundation for scale and consistency.
Visual system
A scalable foundation
Process
Brand-first strategy and rapid validation
Style scapes helped align emotional direction while enabling a structured design system.
We iterated through workshops, wireframes, and prototypes to validate complex interaction patterns.
Interaction
Dynamic movement studies
We focused on motion-led interactions that reinforce form and feedback in real time.
The UI system balances visibility of progress with minimal cognitive load.
System
Progression, challenges, and social mechanics
The final system supports social spaces, challenges, and progression mechanics grounded in user routines.
A scalable design system aligned visual language with brand values and engagement goals.
Gallery
Product frames
More to explore
How to create a culture for creative growth.
Shifting from output metrics to quality and learning to cultivate stronger design outcomes.
Simplifying Design Pricing: Choosing the Right Framework.
A practical breakdown of common pricing models and how to evolve them as your practice grows.
The Untapped Value of Early Design Ideas.
Why first ideas matter and a framework to help them reach production.
Finnable.
Addressing loan application pain points.
