Case study / 2023
Nano Insights
Visualising data for the UK’s largest bank.
Team
Design lead & project manager
Development team, Pune
Client account managers and analysts, Hong Kong
Background
Nano Insights is a confidentiality alias for a marketing and insights company working with a major bank. The team needed to turn extensive presentations and spreadsheets into a cloud dashboard that made complex market data easier to explore and act on.
From static reports to an interactive dashboard built for clearer executive decisions.
01 / Navigating clarity
Move from presentation logic to dashboard logic.
The original product lived in PowerPoint and Excel. The new dashboard retained familiar market structures while organising navigation, filters, and information hierarchy around how customers actually looked for insight.
02 / Dashboard interaction
Let relationships be found, not buried.
High-fidelity wireframes established a left navigation hub, top-to-bottom filtering, and direct graph interaction. Colour and opacity made relationships easier to scan while preserving the clarity of the wider dashboard.
03 / Bar charts
Show direct comparisons clearly.
Bar charts were selected for straightforward relationships between a small number of data points and markets, giving decision-makers a quick way to compare meaningful differences.
04 / Stacked bars
Add depth without losing the comparison.
Stacked bars made it possible to compare several attributes within a market while still showing how each response was composed. The extra complexity remained legible at a glance.
05 / Scatter plots
Read broad patterns across markets.
Scatter plots offered an overview of market trends at a wider scale. Paired with a dual axis, they helped reveal global relationships while leaving fine details available for closer inspection.
06 / Radial charts
Make proportional data easier to compare.
Radial charts were used when data points added to a fixed total. Concentric layers made comparisons between markets visible without resorting to dense tables or repeated filtering rules.
07 / Bubble charts
Bring three dimensions into one decision view.
Bubble charts made relationships across three axes visible and could be layered to compare market segments. Each visualisation type was planned with the client’s data team and Power BI development partner for a practical path to implementation.
