Case study / 2021
Quambio
Visualising positive change, for a sustainable future.
Team
Design lead & project manager
Hummingwave, development partner
Background
Quambio set out to reward eco-friendly journeys. The experience had to make the value of walking, cycling, and lower-emission travel immediate enough to shape a daily routine.
We created a ground-up product experience that made CO2 offsetting a positive, visible first step toward more sustainable living.
01 / Carbon offset
Making invisible impact visible.
Quambio turned lower-emission journeys into an experience people could see and return to. The product needed to move carbon savings out of technical language and into a reward loop that made each sustainable choice feel worthwhile.
02 / Visual language
A cube became the unit of progress.
Instead of asking people to interpret emissions data alone, the cube motif gave saved CO2 a tangible form. Activities created savings, savings became cube points, and those points made both individual progress and collective impact easier to understand.
03 / Dashboard
Weekly progress in one clear view.
Distance, time, and cube points were brought together so a person could understand their progress in a glance. The dashboard made checking in feel lightweight: return, see the result, and choose another lower-emission trip.
04 / Activity tracker
A commute becomes a deliberate choice.
People could select walking, cycling, or another low-emission mode and immediately connect that action to saved CO2. Starting a trip stayed quick; returning to evidence of the change gave the interaction a reason to repeat.
05 / Rewards
Give good habits a reason to return.
Cube points introduced a simple rhythm: travel sustainably, see visible progress, unlock rewards, and come back for the next result. It shifted the app from an environmental report into a motivation system for everyday movement.
06 / Adaptive themes
Progress changed the interface itself.
The visual system could evolve as people built more CO2-saving activity. That made long-term progress visible beyond a statistics screen, letting the brand become feedback for the behaviour it was encouraging.
07 / Challenges
Shared goals without social pressure.
Group challenges added momentum around a common climate goal without turning the product into a social feed. The mechanic supported participation and shared progress while keeping the core task focused on making another sustainable journey.
08 / Impact & reach
A product story that travelled further.
The zero-to-one product experience was recognised by Good Design in 2021 and later featured across Swiss press and partner channels. The coverage reinforced the same message as the interface: sustainable travel can feel concrete, rewarding, and collective.
